Your network – directly and indirectly – affects your reputation score. We call this effect Reputation by Association. Your ‘association’ is 1) your friends, 2) the people you follow, and 3) the people who follow you. 

The system considers how you interact with the content of people on your network. Why are you giving a thumbs-up review for a post? Is it because the content creator is your friend?

Any positive or negative reputation score you collect from the above process is calculated as Reputation by Association.