AI Under the Apple Tree

Tim Cook, in a candid exchange during an investor call, has hinted that Apple’s AI future is brewing, but it’s in no rush to be served. With a legacy of innovation, Apple’s CEO confirms heavy investment in machine learning, citing established features like Personal Voice and Siri Suggestions as the groundwork for the tech giant’s AI journey.

Generative AI: The Next Frontier

Pressed about Apple’s stance on generative AI, akin to the likes of ChatGPT, Cook played his cards close to the chest. He acknowledged ongoing projects but kept the details under wraps, promising responsible investments and teasing future products with AI at their core.

Playing Catch-Up with ChatGPT

2023’s AI explosion seemingly took Apple by surprise, with ChatGPT’s integration into various apps setting a brisk pace. This has prodded Apple to fast-track AI implementation across its services, with Siri and Apple Music poised as prime candidates for an AI overhaul.

Siri’s Smart Makeover

Siri, once a pioneer, now lags behind its AI counterparts in performance. Apple users are clamoring for a smarter assistant that can effortlessly manage tasks like crafting playlists or handling notes. Supercharging Siri with cutting-edge AI could not only enhance user experience but also reinforce Apple’s allure in the competitive tech market.

Harmonizing with Apple Music

Imagine Apple Music curating your day’s soundtrack with just a voice command. This is where Apple’s AI could shine, marrying convenience with personalization, saving users precious time and potentially reshaping music consumption.

The Promise of Practical AI

Beyond the novelty, AI’s practicality is already manifesting in apps like MacWhisper and AnyMoji, showcasing its potential to revolutionize everyday tasks. Apple’s move to weave AI into its ecosystem, potentially as soon as iOS 18, is a development that could redefine the company’s trajectory—and perhaps even the tech industry at large.

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SOURCE: Tim Cook wants you to know Apple’s working on AI, just don’t expect it anytime soon | iMore