Topics

Follow the subjects shaping intelligence, science, culture, and the future of technology.

Browse topics

Find a subject, then follow its latest reporting and ideas.

#MarketingAutomation

Stories, interviews, and analysis in this subject.

Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

News Mar 30, 2023

Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Is AI the future of marketing? Major brands test generative AI for creativity, but legal issues persist.

Lewis Farrell 2 min read