Introduction
Just weeks after the American President Donald Trump’s controversial $TRUMP and associated $MELANIA meme coin launches, which surged at first and then nosedived in value, last week saw another president endorse a cryptocurrency which climb to the heavens in value only to crash down to earth, taking billions of user funds with it.
Like a house of cards collapsing, the Libra token’s dramatic rise and fall has sent shockwaves through both Argentina‘s political landscape and the broader cryptocurrency market.
In just 11 hours, what began as a seemingly promising cryptocurrency endorsed by Argentine President Javier Milei turned into one of the most devastating rug-pulls in recent crypto history, wiping out $4 billion in market value.
It was supposed to be a shining example of crypto’s real world usefulness, forming part of the Viva La Libertad Project supporting Argentina’s economy. But it soon turned out to be just another cashout by greedy insiders.
Are the new patrons of crypto doing more bad than good for the space with their involvement? Right now, the answer would appear to be ‘yes’.
The Rise and Fall of Libra
On February 14, President Milei shared a post on Twitter promoting the Libra (LIBRA) token, describing it as a private initiative to boost Argentina’s economy. With the pro-crypto president’s endorsement, the token’s market capitalization skyrocketed to $4.56 billion. However, within hours of its debut on decentralized exchanges, insider wallets began systematically draining the project’s liquidity. This soon sent the charts on a red line straight down. The token’s value plummeted by 94%, leaving countless investors with substantial losses.
One particularly unfortunate wallet holder reportedly lost $5.17 million in the chaos, although they were suspiciously credited $5 million USDC later in what reeked of insider trading.
According to blockchain intelligence firm Lookonchain, at least eight wallets connected to the Libra team extracted approximately $107 million, split between 57.6 million USDC and 249,671 Solana tokens.
Anatomy of the Libra Rug Pull
The Libra token was presented as a stimulus to Argentina’s economy by funding small businesses and startups, which fitted Milei’s economic plans. The team behind the Libra launch was Kelsier Ventures, spearheaded by Hayden Mark Davis, who was advising President Milei on the benefits of Web3 and blockchain technology.
Davis has since come out to blame Milei for the dump after the latter removed his endorsement. Davis also claimed in a rambling social media post that he would inject $100 million back into the project after recouping funds from parties involved.
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Blockchain analysis reveals a carefully orchestrated exit strategy. The project’s tokenomics were designed for maximum exploitation: 82% of the supply was unlocked from the start, allowing insiders to sell immediately.
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The team began withdrawing liquidity just three hours after the token’s launch, using multiple wallets to obscure their actions.
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In a bizarre twist, one large trader who lost $5.17 million received a private compensation of $5 million in USDC, suggesting possible coördination with the project team. This pattern of selective compensation has raised questions about market manipulation and insider trading.
Political Fallout – Milei Takes Fire
For President Milei, who built his campaign on fighting corruption, the Libra disaster has created a serious political crisis. Argentine lawyers have filed criminal fraud charges against him, claiming his endorsement misled investors.
In response, Milei deleted his endorsement and blamed political opponents, calling them “filthy rats.” His office has requested an investigation by the Anti-Corruption Office to examine whether any government officials engaged in wrongdoing. The president claims he “was not aware of the details of the project” and withdrew his support after learning more.
The opposition is now pushing for impeachment proceedings, calling the incident a “national embarrassment.”
Impact on Argentina’s Economy
The Libra fiasco comes at a particularly sensitive time for Argentina’s economy. Inflation hit 211% immediately after Milei took office, and the country responded with aggressive economic reforms. This scandal could further undermine confidence in the government’s financial policies. International investors, already cautious about Argentina’s market reforms, may view this incident as a red flag.
Local cryptocurrency exchanges report a sharp decline in trading volume as retail investors retreat from the market. This cooling effect could slow the adoption of blockchain technology in Argentina’s financial sector, where several legitimate projects were making headway in areas like cross-border payments and digital banking. This Bankless video covers them in detail:
Connections To $MELANIA and others
On-chain analysts have uncovered troubling links between Libra and other recent cryptocurrency projects, including the recent MELANIA and ENRON tokens. These connections suggest a coördinated effort among serial scammers targeting celebrity-endorsed cryptocurrencies.
Adding to the controversy, Jupiter Exchange revealed that Libra’s launch was an “open secret in memecoin circles” for about two weeks before the incident. They learned about it from Kelsier Ventures but claim no involvement in the subsequent rug-pull.
Market Impact and Regulatory Implications
The Libra collapse has exacerbated an ongoing liquidity crisis in the altcoin market. Much like previous memecoin launches, Libra absorbed significant capital from other cryptocurrencies without bringing fresh money into the ecosystem. When insiders cashed out, they triggered a liquidity drain that affected the broader altcoin sector.
This incident follows a concerning pattern of celebrity-endorsed memecoins facing similar fates. The TRUMP and MELANIA tokens, launched in January 2025, have also seen dramatic losses, with TRUMP down 76% and MELANIA down 90% from their all-time highs.
Despite initial market caps reaching billions, these tokens often follow a predictable pattern of pump-and-dump schemes. And they’re absolutely bleeding the life out of crypto markets.
The Future of Celebrity Crypto Endorsements
The Libra disaster could mark a turning point in how public figures approach cryptocurrency endorsements. Legal experts suggest this case might lead to stricter regulations around ‘celebrity’ crypto promotions, similar to existing securities laws. Social media platforms are already discussing enhanced verification requirements for cryptocurrency-related posts by political figures.
Some cryptocurrency exchanges have begun implementing “celebrity token” warning systems, flagging new tokens that rely heavily on endorsements rather than technical merit. These measures aim to protect retail investors from future pump-and-dump schemes.
Conclusion
The Libra disaster will likely have lasting consequences for cryptocurrency regulation and celebrity endorsements in Argentina and beyond. The criminal investigation into President Milei’s involvement could set precedents for how political figures approach cryptocurrency promotions.
For the crypto market, this incident highlights persistent vulnerabilities in decentralized finance. The ease with which insiders can manipulate token launches and drain liquidity poses serious challenges for the industry’s credibility. Basic safeguards are ignored in the rush for quick profits – things like locked liquidity periods and transparent tokenomics. Also, it’s a terrible look for Solana, whose meme coin and AI agent booms first surged and then hurt the entire crypto sector by wiping out retail wallets.
The crypto gods give and the crypto gods take away. This week we should see repayments from FTX, previously the high water mark for crypto crime, make its way to crypto-strapped investors. The lesson is never trust anyone but yourself. Will we learn? Probably not.
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